TownWear press
TOWNWEAR MORE THAN DOUBLES DONATION
February 11, 2011, Mattapoisett, MA—The locally-owned, award-winning apparel line TownWear more than doubled its donations this year to dozens of charities, many of which are right here in the SouthCoast.
Every January TownWear donates a portion of all its sales for the prior year to local charities personally selected by each authorized retailer. "When you buy a product that gives back locally, you become part of a team committed to making a difference in the towns and communities that are meaningful to you," Kerrin Adrian, executive director and founder of TownWear, said.
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TownWear began in Mattapoisett, Massachusetts when the company's hometown was celebrating its sesquicentennial anniversary. Today TownWear has grown into a nationally-recognized brand in demand not only for its unique custom designs, but because of TownWear's built-in giving program.
"Being in business is a privilege we take seriously," Adrian continued. "By having a socially-responsible approach to business, we earn that privilege from our retailers, our staff, and you."
TownWear apparel celebrates what makes towns special, and has something for everyone-men and women of all ages, kids, toddlers, and even infants. Known for one-of-a-kind designs, quality and comfort, TownWear t-shirts, sweatshirts, hats, onezies and bibs are the perfect souvenir and gift item for friends, family and business associates.
This company is firmly grounded in its SouthCoast roots. All garments are either screen printed or embroidered in New Bedford, where all of TownWear's adult, ladies and youth apparel are pigment-dyed as well, to get that stylish natural color palette and lived-in look. The wildly popular designs are all created here too, by TownWear's parent company, BER inc in Mattapoisett. Just up the street, every order is inspected, tagged, packed and shipped by Mail Box Services located on Route 6 in Mattapoisett. The production process is overseen by manager Doreen Gomes, whose philosophy is simple. "If an item doesn't meet quality control standards, we don't ship it."
Since its inception, TownWear has donated thousands of dollars to local charities throughout the country. The Boston Gift Show has recognized TownWear as a "Made in New England" product and has featured the brand in its highly sought after Preview Guide. TownWear was also the first company ever to receive the distinguished Entrepreneur of the Year award from the New Bedford Area Chamber of Commerce.
"TownWear is a unique product that supports local economies and businesses in many ways," Angela Ellis, sales manager, said. "In addition to our generous giving program, we provide all of our retailers with invaluable free marketing support, including custom photography for advertising, an online listing, social media promotions, custom point-of-sale signs, and more."
Click to find out where TownWear is available or how to become an exclusive authorized retailer. Or, call 508.758.2345.
TOWNWEAR APPOINTS NEW SALES REPRESENTATIVE
January 14, 2011, Mattapoisett, MA—TownWear, a locally owned, socially conscious, award-winning apparel line, is proud to announce the appointment of Kathy Hoshi to the position of Sales Representative. Hoshi will be responsible for expanding authorized retail locations and raising brand awareness in Texas. For the past six years, she has owned and operated her own health and wellness businesses, developing and managing national sales accounts. Hoshi also has extensive experience in nonprofit development, grant-writing, administration, and management and has worked with nonprofit organizations in New York and Texas. She taught English for eighteen years in Japan, where she raised her family and learned to speak Japanese.
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"In addition to TownWear's socially responsible approach to business, TownWear provides all of its authorized retailers with free co-op marketing tools and guidance, making Kathy's sales expertise, educational foundation and charitable background a perfect fit for the TownWear team," Kerrin Adrian, Executive Director of BER inc and Founder of TownWear, commented.
Hoshi decided to expand her current businesses with the TownWear brand because of TownWear's quality, mission, and built-in corporate giving program, in which a portion of all sales are donated to local charities. Hoshi is a Southeastern Massachusetts native. She has family in the SouthCoast and resides in Texas with her husband.
Click to find out where TownWear is available or how to become an exclusive authorized retailer. Or, call 508.758.2345.
Sunday, September 5, 2010
"Discover New Bedford: Local gifts for everyone at Whale's Tail"
Excerpt from article:
"We offer an exclusive line of New Bedford sweatshirts and t-shirts from the TownWear collection in adult and youth sizes," said Fernandes of the socially conscious, Mattapoisett-based apparel line.
Tourists love these, but the locals do too. They make fantastic holiday gifts."
LOCAL APPAREL LINE WINS AWARD
May 28, 2010—TownWear by BER inc, available for sale throughout the SouthCoast (and in great demand), is the first company ever to receive the distinguished Entrepreneur of the Year award from the New Bedford Area Chamber of Commerce. This socially conscious apparel line was recognized for its rapid growth, charitable giving program, and free co-op marketing support.
"We are pleased to recognize TownWear for its outstanding commitment to its customers and the communities where TownWear is available," Roy Nascimento, President and CEO of the New Bedford Area Chamber of Commerce, said. "TownWear was selected through a very competitive selection process that included growth, staying power, social responsibility, and innovation."
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By April of this year, TownWear had more than doubled its sales and donated thousands of dollars to over a dozen local charities. "This success is due in great part to our outstanding authorized retailers who believe in our mission to celebrate what makes each and every town special," Kerrin Adrian, executive director of TownWear, commented.
TownWear is currently sold from New England to Florida (30 locations and growing!). Local authorized retailers include: The gift shop at the New Bedford ferry terminal (opening in mid-June), Moby Dick Retail, 27 William Street in New Bedford, Periwinkles and the Village Toy Shop at the Lifestyles Plaza on Route 6 in Fairhaven, Isabelle's, at the Ropewalk Mall on Route 6 in Mattapoisett, Folia, 354 Elm Street in Padanaram, and Partners Village Store, 865 Main Road in Westport.
TownWear apparel is custom designed to spotlight a town's history and landmarks, making these unique t-shirts, sweatshirts and hats the perfect souvenir and gift items for birthdays, holidays, special occasions, or any day. Known for one-of-a-kind designs, quality and comfort, TownWear has something for everyone-men and women of all ages, kids, toddlers, and even infants.
Every January, TownWear donates 5% of all its sales of each town line for the previous year to a local charity that has been selected by the authorized retailer. "TownWear is a rare product that helps small businesses support the towns where their stores are located and provides people with an opportunity to buy something meaningful, while giving back to the communities they care about," Angela Ellis, TownWear's sales manager, noted.
TownWear also offers its authorized retailers invaluable free marketing support, including custom photography for advertising, online listing, press release templates, and custom point-of-sale signs. And TownWear supports local businesses by screen printing and embroidering its garments in New Bedford.
Click to find out where TownWear is available or how to become an exclusive authorized retailer. Or, call 508.758.2345.
TOWNWEAR DONATES THOUSANDS
April 16, 2010—As a result of a remarkably successful 2009, TownWear, BER inc's socially conscious apparel line, donated thousands of dollars to more than a dozen local charities throughout Massachusetts and Rhode Island this year.
TownWear gives back 5% of all its sales to charities in the communities where its authorized retailers are located. "Each of our retailers selects a local charity for TownWear's Giving Program, and in January we donate 5% of our retailers' purchases throughout the previous year to the charities of their choice," Kerrin Adrian, executive director of TownWear, commented.
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"We also launched an all new ladies line and extended youth line this year," Adrian said. "So now TownWear has something for everyone—men and women of all ages, kids, toddlers, and even infants."
TownWear apparel inspires town pride, making its t-shirts, sweatshirts and hats the perfect souvenir and gift items for birthdays, holidays, special occasions, or any day. Known for quality and comfort, TownWear apparel is custom designed to celebrate what makes a town special-its history and the landmarks that are meaningful to locals, natives, visitors, and people who are proud of the town in which they work.
All garments are either screen printed or embroidered in New Bedford and are packed and shipped out of Mail Box Services in Mattapoisett. According to TownWear's production manager, Doreen Gomes, "If an item doesn't meet quality control standards, it doesn't ship."
TownWear offers invaluable free marketing support to its retailers, including custom photography for advertising, an online listing, press release templates, and custom point-of-sale signs. "TownWear is a unique product that supports local economies in many ways," Angela Ellis, sales manager, explained.
With over a dozen authorized retail locations from New Hampshire to Cape Cod, across the SouthCoast, and in Rhode Island and Florida, TownWear is growing by the day, as is the support of people who want to help give back to the communities they care about. Click to find out where TownWear is available or how to become an exclusive authorized retailer. Or, call 508.758.2345.
TOWNWEAR APPOINTS NEW SALES MANAGER
November 12, 2009—BER inc is proud to announce the appointment of Angela Ellis to sales manager for the company's socially conscious apparel line, TownWear. In this role, Ellis will be responsible for expanding authorized retail outlet locations on the East Coast, building and overseeing a team of sales representatives, and helping retailers market their businesses with TownWear. Ellis has been a sales representative for BER inc's professional corporate branding services since 2004.
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In the spring of 2009, she applied her proven sales abilities to TownWear and helped launch this custom apparel line, which donates 5% of all its sales to local charities and now has over a dozen authorized retail outlets located on the North Shore, Cape Cod, the Southcoast, and Rhode Island. "Angela is a team player who defines leadership. She thinks about her customers and her staff 24 hours a day, seven days a week," Bruce Rocha Sr., president and CEO of BER inc, said. "Her unwavering dedication to the success of her customers and tireless determination to build a team with the same values is a business owner's dream." Prior to joining BER inc, Ellis worked for 28 years in human resources and labor relations management, which she attributes to her superb listening and problem solving skills. Ellis, a Bristol, Rhode Island native, currently makes her home in Rochester, Massachusetts, with her husband; her family proudly wears the TownWear adult, youth, and children's lines.
Click to find out where TownWear is available or how to become an exclusive authorized retailer. Or, call 508.758.2345.
Volume: 5
Issue: 8
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