TownWear News

New Colors In Time For Spring!

Our signature shirts just got a fresh update. Introducing an all-new lineup of colors for your every mood, move, and moment. There’s a shade with your name on it. Same fit you love. Now in colors you’ll live in.

Nancy's Candy, West Dennis Village, Cape Cod Massachusetts, Has been awarded TownWear's 2023 National Best Display Contest

Bruce E Rocha, President of TownWear®, visits authorized TownWear® retailers across the country, to view how our products are displayed and chat with store owners.

We are very impressed in the unique displays that some of our busiest stores present. NANCY’S CANDY, really gets it. her inventory flies off the shelf because every customer has to look over her TownWear® display, in order to inspect her fantastic display of candy. (It is sooo good)

NANCY’S CANDY store, is a must see, if you are anywhere on the Cape. Her skill at making candy and creation of a pleasant shopping experience is legendary.

Her store in Historic Dennis Village, is located in “The old Post office” An architectural treasure.

Describing his visit to NANCY’S CANDY, Bruce chatted with Nancy, who enjoys sailing up the beautiful New England Coast especially the rugged coast of Penobscot Bay, Maine, when she gets time off.

Moreen, otherwise known as “I’m not Nancy”, her very capable assistant Takes over the busy store on those rare times when Nancy sails off into the sunset with her husband who likes to hunt in Maine.

 

If you would like to be considered for the coveted 2024 National display contest award e-mail Bruce at brucesr@mytownwear.com. He will visit your store no matter where it is. New England, Florida, Colorado even some of our Island stores like Grand Ilse. Louisiana.

Cape Cod and Islands Gift Show 2023

TownWear recently took part in the Cape Cod and Islands Gift Show in Falmouth where we had a great time meeting new faces and reconnecting with current customers. Jessica, Justin, and Brianna worked together as a team to set up our custom booth that showcases our beloved cotton products that are custom designed and created locally on the South Coast of Massachusetts. "Our products are designed with the intention of helping you celebrate your community and the places you love." Reported Jessica. "We have a giving program built into our model where we will donate 5% of the sales in a community to a local charity they choose." Every year we have attended the gift show (formerly known as Girls with Great Lines), we enjoy the experience. The show is held at the Sea Crest Inn in North Falmouth which sits beautifully on the ocean and hosts a variety of guests who love the coast. TownWear fits right in among the variety of coastal loving vendors and buyers and we look forward to solving your retail needs with a coastal product that celebrates the places that are meaningful to you!

 

 

Blue Shell Gifts and Décor

Blue Shell Gifts and Décor is a charming gift shop featuring a carefully selected collection of unique nautical inspired items. The shop is located on Solomons Island, a charming water-front town measuring just over two square miles. Solomons is a little-known pristine town having seafood restaurants, fishing charters and beautiful gardens. The waters are particularly special for their remarkable biodiversity, containing thousands of different plant and animal species, especially the marine life, and the town is known for its preserved historic Drum Point Lighthouse, as seen on their unique TownWear® apparel sold at Blue Shell Gifts and Decor. By purchasing a TownWear® product, you are supporting the Connie Kite Memorial Scholarship, a scholarship awarded to a nursing student at the College of Southern Maryland.

Sureway – Grand Isle, LA

Located on the remote oasis of Grand Isle, LA is Sureway Supermarket is a wonderful compliment to the needs of the community with a combination of groceries, hardware, marine/fishing gear, clothing and so much more. One online review stated “everyone working in the store are incredibly nice, thoughtful and they go out of their way to help you.” Another states “Shelly is a great owner”. Purchasing a TownWear® product from Sureway Supermarket reminds one of the unique location and wonderful store. You will leave knowing you have supported Casa of Lafourche, a national organization with a local program advocating for children in the Grand Isle community.

Over the Bridge – Bayville, NY

Over the Bridge, located on Ludlam Ave in Bayville, NY, is a wonderful gift shop with a curated collection of beautiful items carefully chosen by the friendly and personable owner Mary-Jean. Mary-Jean has been called out countless times, in the overflowing five-star reviews you will find on the Over the Bridge Facebook page, for being “delightful, welcoming, kind, accommodating, and sweet”. Her shop offers “Unique finds and personal service.” As reported by one shopper.

I can attest to these warm-hearted compliments as I really enjoyed working with her through the designing of her carefully chosen Bayville TownWear® apparel artwork. Not only is Over the Bridge an enjoyable place to shop, you will leave there, with your TownWear purchase, feeling great knowing that a portion of your purchase goes directly to the Matthew Fetzer Foundation, which was handpicked by Mary-Jean as the recipient of her TownWear® giving program.

The Matthew Fetzer Foundation is a non-profit committed to helping children with cancer and their families by hosting parties at Children’s Hospitals and related units. They provide toys, gift cards, parents’ gifts, pajamas, and food. The also offer emotional and financial support. Their organization is in loving memory of their son Matthew Fetzer.

One of the most rewarding parts of welcoming a new retailer is watching the exchange of appreciation between the retailer and their local charity. What a wonderful way to spread love in your community Over the Bridge! We are proud to have you on board.

Board of Directors Meeting

At a recent Board of Directors meeting of Bruce E. Rocha Inc, A Massachusetts Corporation, DBA as TownWear®, Mail Box Services & Mattapoisett Laundromat, A new slate of officers were elected. Standing from left to right: Bruce E Rocha Jr. Clerk, Maria C. Goulart Treasurer, Jessica R. Medeiros Vice President & Bruce E. Rocha Sr President.

The company’s TownWear® branded apparel is sold throughout the country. Mytownwear.com Recent exclusive retail stores added to the outlets include, stores in Texas, Louisiana, New York, Pennsylvania, and So Carolina.

Coloring Book

On a recent visit to Country Woolens to introduce our new, exclusive, personalized TownWear coloring book, Bruce had a great experience talking with Kerry, a dedicated employee.

"She got it right away when she saw her store on the front cover, and all the characters in the book wearing Westport TownWear shirts." – Bruce reported.

Kerry thought it would be a great sales aid. Perhaps offering a free coloring book with the purchase of 4 TownWear shirts.

There are many benefits of such a promotion. For instance, customers will keep the book for a long time, reminding them of their favorite store. Also, the QR code on the back of the coloring book instantly brings the customer to country Woolens’ website, promoting a great opportunity to order the stores products online.

Punta Gorda

Creators Touch Gallery in Punta Gorda, Florida is a valued retailer here at TownWear. "You’re the best!", "I love the raspberry Punta Gorda Shirt!" and "We love TownWear!" are just a few of the generous comments Creators Touch Gallery has given us over the years. 5% of their TownWear proceeds goes to local charity Team Punta Gorda. With coordinates leading directly to their doorstep, customers are able to bring Punta Gorda wherever they may be. We love working with Creators Touch Gallery, and whenever we find ourselves in Florida we are sure to check in with our friends here.

The Cape

The Bourne Bridge, shark sightings, rotaries, and sandy beaches are all iconic symbols of Cape Cod. Our Cape Cod regional line captures everything Cape Cod has to offer. With coordinates leading right to the middle of the Cape Cod Canal. We have two retailers carrying our Cape Cod Regional Line, Shell’s by the Sea in Harwich Port, MA and The Cove at Yarmouth in West Yarmouth, MA. With 5% of their TownWear proceeds going to the International Fund for Animal Welfare. Be sure to stop at any of these two retailers to bring a piece of Cape Cod home with you today.

Cottons

Looking for TownWear for your favorite town of Duxbury? Cottons at 3 Standish Street has the TownWear you are looking for. From crew necks, long sleeves, and hats Duxbury has it all for your winter styles. Our Sales Manager Catherine enjoys the colors of the baseball caps with Cottons coordinates on the back. Catherine stated, “I love the TownWear crew necks because they are perfect to wear on a cold night, and cuddle up in, in front of the fire place at night.” With 5% of Cottons proceeds going to Duxbury Public Schools, your purchase of TownWear helps the community. Be sure to visit Cottons to get your very own Duxbury TownWear.

Hats Off to That!

"At last your favorite BEST Bristol cap is back in stock! And at the original price, new colors as well as the ever popular washed red and navy. Remember 5% of all TownWear sales goes to Bristol Warren Education Foundation. Hats off to that!"

–Paper Packaging and Panache

Our Lines

TownWear offers a variety of styles for adults, ladies, youth and children. The pigmented dye of our clothing gives our pieces a rustic unique look. Each piece is perfect for going out or staying in. With coordinates on our shirts and hats that lead directly to the places you love, you will always have the place that means the most to you within reach. The triptych artwork on the back of the shirt offers 3 squares of artwork that represents your town. We work directly with you and our designers to create a piece of art that your store is proud to carry. With a style available for everyone, we make it easy for you and your store to find the pieces you will love to carry.

Elite Line

Work in style with our comfortable and breathable Elite TownWear Line. Showcase your business with unique artwork we work with you to create. Your artwork will even feature coordinates leading right to your business’s front steps. Mail Box Services, Mattapoisett Laundromat, and Fisher & Rocha all wear TownWear as part of their work uniform. Fisher & Rocha enjoys their short sleeve tees and hats for hot summer days working outside. Mattapoisett Laundromat enjoys the bright colors of their shirts; because the colors represent the positive attitude each employee brings to work each day. Mail Box Services, is able to showcase all the services that are provided in their storefront, with the beautiful artwork on the back of their shirts. Showcase your business pride to your customers, and let your employees enjoy a comfortable work uniform with our TownWear Elite Line.

Welcome Sippican School!

Be respectful, responsible and kind is what Sippican School in Marion, Massachusetts teaches their students. Sippican School is our first retailer for our new SpirtWear! SpirtWear allows communities like Marion to celebrate their teachers, faculty, and students. Sippican’s SpirtWear encompasses everything it means to be a part of their community. Now teachers can educate their students and raise self morale in style. What a great way to celebrate the hard work everyone puts forth every day, by wearing what it means to be a teacher and student at Sippican on their back. With our charity program, Sippican will be receiving donations at no cost to them, for the items purchased through TownWear. Giving back to the community is so important to Sippican, and they are able to make a difference with the help of TownWear. SpirtWear is more than just a shirt or sweatshirt, it symbolizes the place you grew up, met all your friends, and advanced your education.

Back to the Basics

In 2006 TownWear was developed to celebrate our Mattapoisett hometown’s 150 year anniversary. After selling out of our newly designed shirts and hats at the events, we expanded into selling more products. Later, local store Isabelle’s, insisted we let them sell TownWear in their store. With the help of our community, this small design grew TownWear all throughout New England and across the country. We are excited to help towns share their town pride and give back to their community.

TownWear Spotted!

We love seeing all the adventures our customers have been taking TownWear on in their travels. From long car rides, to beach outings, or hikes in National Parks, we are always excited to see where you take your TownWear. One customer took her TownWear on a road trip to the Grand Canyon. She took a pit stop in Missouri, where she showcased her New Bedford TownWear. Another customer took her Martha’s Vineyard TownWear and took is to her favorite beach spot just outside of Boston. She explored the beaches to find new shells to add to her collection, and spend the afternoon with her husband. Zion National Park, also made it to our list of TownWear Spotted locations. This hiker took in an amazing view wearing his Cape Cod TownWear. Thanks for showing us a beautiful spot to watch nature from above. Keep traveling and finding new adventures with TownWear!

Christine Mendes

Meet our newest member of our TownWear® Sales Representative team. Christine Mendes lives in the beautiful ocean front town of Fairhaven, Massachusetts. Christine calls Fairhaven a hidden gem and she is proud to be a member of this community.

Christine has been in the apparel industry for over 25 years and prides herself on her customer service skills. She believes that no ask is too small or large. She enjoys helping her accounts develop a product that they are not only happy with but are proud to sell.

Christine will be working primarily in Southern Massachusetts, Rhode Island, and Eastern Connecticut. She is excited to start sharing TownWear® with other communities, to help them showcase what makes their town special.

Country Woolens

It is that time of year where no matter how many layers you put on; you still have that cold chill that just won’t go away. Country Woolens located on 842 Main Road, Westport Massachusetts, has all the winter accessories you will need this season. From North Face, to Patagonia, to Ivory Ella, Country Woolens is the perfect place to stay warm this winter.

Country Woolens is a proud carrier of Westport TownWear™. A portion of all of Country Woolens TownWear™ sales is donated to their charity of choice, Westport Youth Athletic Association. We had the opportunity to chat with the owner, Ann Squire and the staff at Country Woolens. The staff explain what a wonderful place this is to work. The people they work for and the customers they meet, keep their job interesting. The passion each employee has for Country Woolen is obvious. The staff at Country Woolens alone makes it impossible to not leave the store with a smile on your face.

Customers who purchase Westport TownWear™ love the comfort and warmth that it provides them. Not only comfort, it offers a great conversation starter to people seen wearing Westport TownWear™. We were excited to visit Country Woolens because the staff and owners makes each visit a pleasant experience.

Paper, Packaging, and Panache

In the busy college town of Bristol, Rhode Island, local store, Paper, Packaging and Panache can be found in the heart of downtown Bristol. Located at 418 Hope Street, visitors can take a stroll through Bristol, while enjoying the views of the water. This store is more than just toys for your younger loved one. All your wrapping needs, countless greeting cards, and wedding albums can be purchased here. After more than 24 years of business, this close group of women, love their small store and are excited to share TownWear™ with Bristol. Through the purchase of TownWear™ in Bristol, proceeds benefit the Bristol-Warren Education Foundation.

Susan was generous enough to spend some time taking us around her store. After recently adding new toys for children, she has found a new customer base that adds another level of excitement to her store. She was also able to show us her Bristol TownWear™. The beautiful display of the clothing, makes it stand out to all the customers visiting the store.

TownWear™ is thrilled to be working with Paper, Packaging and Panache because this small store, located in busy downtown Bristol, gives students and visitors the opportunity to remember the small town they grew up in, visited, or studied in. Paper, Packaging and Panache, is more than a toy store, stop by this gift filled store for all of your party needs.

Wilbur’s General Store